Microsoft recent events
CES, NRF, Mobile World Congress and the Wearable Technology Conference
Microsoft has been kept busy recently by a wide range of events. See below for information on where we’ve been exhibiting recently.
The International Consumer Electronics Show (International CES): 6th – 9th January, 2016
Microsoft and its partners had an award-winning event at CES this year. Over 50 awards, including Best of CES and Best Gaming Laptop, were given to Windows 10 devices from Microsoft partners. These included Acer, Asus, Dell, HP, Lenovo, LG, Samsung, Toshiba, and others.
For more details on the awards won at CES, visit the Windows Experience Blog.
There were hundreds of new Windows devices at the show, and there are now over 200 million active devices running Windows 10. Microsoft was also particularly excited about working with Intel on their new 6th generation Intel Core processors (code named “Skylake”). Compared to Windows 7 PC’s, Skylake when combined with Windows 10, enables up to 30x better graphics and 3x the battery life – with the unmatched security of Credential Guard utilising silicon supported virtualization.
The CES showcases more than 3,800 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 conference sessions and more than 160K attendees from 150 countries.
Microsoft is excited to see what’s in store at the next show, when CES celebrates its 50th birthday in 2017.
Visit the CES website for more information about the show.
National Retail Federation’s (NRF) Annual Convention and EXPO: 17th – 20th January, 2016
As shopping experiences become more reactive, more personal and more multi-channel, Microsoft aims to help retailers meet the new needs of their customers.
Thousands of retailers from around the globe joined to showcase solutions at the National Retail Federation’s (NRF) Annual Convention and EXPO. Microsoft was proud to be joined at the show by some of its retail partners.
One of the new the devices that could be seen at the booth was Mondelēz International’s digital vending machine. It uses Windows 10 and a 40-inch touch screen display to allow consumers to interact with products in 3-D.
Customers can also see nutritional and ingredient information, add products to their cart and make a purchase using a variety of payment options. Interactive advertising alerts consumers about promotions and games nearby where they can win free samples.
NRF was also the place that Microsoft unveiled a demo of their vision for a new point of sale (POS) solution. The solution brings together the power of Windows 10 including devices and the Internet of Things (IoT). The Windows 10 mobile workstation offers a secure, automatic log-in with Windows Hello, and a seamless transit from docked to mobile touch-tablet modes.
Wearable Technology Conference: 26th – 27th January, 2016
This year, the Wearable Technology Conference in the Internationales Congress Center München (Germany) celebrated its 10-year anniversary. Based in the exhibition area of the event was the Microsoft OTS team, showcasing Windows 10 and Azure. The Microsoft OEM TrekStor was also at booth, displaying their Windows 10 IoT Core based B2B wearable mockup.
Microsoft was also invited to deliver a keynote about Windows 10 IoT and Azure IoT. Oliver Niedung, responsible for driving Azure incubation in EMEA, delivered the keynote [0:55] and invited partners TrekStor and Mellex to participate. Oliver announced the availability of the TrekStor Wearable, and the CEO of Mellex AG joined the presentation to share his excitement about working with Microsoft IoT. Mellex is building use-cases in Hospitality with the TrekStor Wearable and Azure Machine Learning for a global rollout in 2016. The audience was informed about a number of great benefits of working with Microsoft, such as ability to scale globally, speed of innovation and the power of Advanced Analytics.
A live report of the full event can be found here.
Mobile World Congress: 22nd – 25th February, 2016
At Mobile World Congress in Barcelona, Microsoft were around to showcase Windows 10 devices from ALCATEL, HP, Huawei, Trinity, Lenovo, Panasonic, and VAIO. The world’s largest mobile trade show was a fantastic place to demonstrate features like Continuum, Cortana and Windows Hello.
The Getac RX10 is a Windows 10 tablet that has been specifically designed for the healthcare industry, and it has a load of great features for healthcare practitioners. The touchscreen is both resilient and glove-sensitive, so doctors don’t need to take their gloves on and off to use the tablet. It also has a hot-swappable battery design that allows batteries to be changed without the device shutting off.
Panasonic Toughpad FZ-F1 is another fully-rugged Windows 10 device. Built for mobile workers in the logistics, retail, and utility workforce, the Toughpad offers power, security and connectivity in any environment. This device is perfect for work in harsh environments, or for people that aren’t able to hold onto their phones in the workplace, while doing other tasks.
For a closer look at some of the devices showcased at Mobile World Congress, visit the Windows Experience Blog. You can also look a Sway highlighting the devices which has been created by the leader of Microsoft’s OEM relationships, Nick Parker.